tech evolution
Council Post: Are Marketers Ready For The Next Decade Of Tech Evolutions?
The 2010 decade sure had its challenges, but one positive change was the leap in technology capabilities. This holds true not only for consumers, but also for marketers. For example, the proliferation of smartphones with powerful cameras, loads of apps and high-bandwidth mobile networks has changed how we communicate and share ideas. Marketers can promote events on the go, livestream sessions, share pictures and essentially keep people informed -- globally and in real time. In short, we now have a multimedia studio in our hands.